Digital Marketing in Practice

Through the Digital Marketing in Practice (2 ECTS) course, you will learn the basics of online visibility, search engine analytics and optimisation, display advertisement and social media marketing.  A collaboration with Google, this Open University course is free of charge and can be completed through flexible online study.

Today, digital marketing has become necessary for businesses to be successful. Digital marketing tools allow companies to reach their target customers, and also to effectively track the impact of marketing efforts. In collaboration with Google Digital Garage, Jyväskylä Open University offers the possibility to learn the fundamentals of digital marketing.

Digital Marketing in Practice Online Course

  • Next online course: 1 Nov 2021 28 Feb 2022
  • Registration is open: 1 Nov 2021 31 Jan 2022

This online course is open for everyone interested in digital marketing! No prerequisites needed to complete the course.

The course consists of independent study at Moodle learning platform. Participants will complete two sections: online course assignments and a final essay. The timetable is flexible and there are no synchronous classes.

Participants are required to have basic ICT skills in order to work online. Guidance and support is provided during the course. All the course materials are available throughout the course.


The link above is only active during the registration period (1 November 2021 31 January 2022).

Please note: Registration for this course is binding.
JYU Open cancellation policy

General info
  • Course code: JSBY7110
  • Study credits: 2 ECTS
  • Workload: ca. 50 h
  • EQF level: 6
  • Assessment scale: Fail/Pass
  • Prerequisites: none
  • Study fee: € 0
During the course you will learn to
  • name basic digital marketing tools and their functions
  • use digital marketing tools to improve business
  • use Google tools when planning digital advertisement