Digital Marketing in Practice
Today, digital marketing has become necessary for businesses to be successful. Digital marketing tools allow companies to reach their target customers, and also to effectively track the impact of marketing efforts. In collaboration with Google Digital Garage, Jyväskylä Open University offers the possibility to learn the fundamentals of digital marketing.
Digital Marketing in Practice Online Course
Online course Autumn 2021:
- Online course is open: 1 Nov 2021 – 28 Feb 2022
- Registration is open: 1 Nov 2021 – 31 Jan 2022
Next Online course Spring 2022:
- Online course is open: 1 Jan 2022 – 31 May 2022
- Registration is open: 1 Jan 2022 – 30 Apr 2022
This online course is open for everyone interested in digital marketing! No prerequisites needed to complete the course.
The course consists of independent study at Moodle learning platform. Participants will complete two sections: online course assignments and a final essay. The timetable is flexible and there are no synchronous classes.
Participants are required to have basic ICT skills in order to work online. Guidance and support is provided during the course. All the course materials are available throughout the course.
Online course Autumn 2021:
SIGN UP FOR THE COURSE >>
The link above is only active during the registration period (1 November 2021 – 31 January 2022).
Online course Spring 2022:
SIGN UP FOR THE COURSE >>
The link above is only active during the registration period (1 January 2022 – 30 April 2022).
Please note: Registration for this course is binding.
JYU Open cancellation policy
General info
- Course code: JSBY7110
- Study credits: 2 ECTS
- Workload: ca. 50 h
- EQF level: 6
- Assessment scale: Fail/Pass
- Prerequisites: none
- Study fee: € 0
During the course you will learn to
- name basic digital marketing tools and their functions
- use digital marketing tools to improve business
- use Google tools when planning digital advertisement