Avoin yo, Corporate reputation management, lv. 2020 - 2021

Extent of the study programme
5 ECTS credits
Completion mode
Distance teaching
Study fee
75 Euros

Study objectives

After completing this study module, the student:

  • is able to reflect on the impact of reputation on business critically

  • is able to assess an organisation’s reputation

  • is able to identify and scope opportunities for improving corporate reputation

  • is able to solve challenges related to reputation management

  • is trained to use a foreign language as a medium of communication

  • is able to solve challenges of team work

Study contents

The study module introduces students to an understanding of reputation management, its definition and importance as a key asset in today’s business community. Students will learn why building and maintaining positive images and reputation is important and how organizations can manage reputation by addressing stakeholder concerns through specific communication initiatives. The study module emphasizes the communication component of reputation and how communication strategies build, maintain and defend organizational reputation. The study module specifically addresses the question of good reputation and responsible business by discussing the importance of good working practices and sustainable consumption among others. In doing so, this study module supports UN Sustainable Development Goals 8 Decent work and economic growth and 12 Sustainable consumption and production.

Tuition fees

Opinnoista peritään opintomaksu. Voit maksaa opintomaksun verkkomaksuna ilmoittautumisen yhteydessä tai valita sähköisen laskun.


See more information about the study programme/course on www.avoin.jyu.fi/en

Admissions services

University of Jyväskylä Open University / Student Services

Visiting address:
Alvar Aallon katu 9 (Ruusupuisto), 4. krs, ovi B4

Postal address:
PL 35

E-mail: openuniversity@jyu.fi
Telephone: +358 40 576 7760