Avoin yo, Media Relations, lv. 2020 - 2021

Extent of the study programme
5 ECTS credits
Completion mode
Study fee
75 Euros

Study objectives

After completing this study module, the student will be able to:

  • Understand how organizations manage mutually beneficial relationships with news media

  • Identify tactics and tools to gain favourable online & offline media publicity

  • Understand routines, practices & policies of news media organizations and journalists

  • Analyse & plan media strategy, including press conferences, media releases & social media posts aimed at gaining positive media attention for organizations. 

Study contents

Course content:

The study module examines how organizations engage with contemporary media actors, programs and publications for strategic communication purposes. Students will gain an understanding of how media professionals operate in complex processes of mass communication through various offline and online media channels. The study module contributes to a better understanding not only of the media’s perpetual and ubiquitous influence over people’s understanding of important events and issues, but also organizations’ and institutions’ influence over the media. In doing so, this study module supports UN Sustainable Development Goals 4 Quality education and 16 Peace, justice and strong institutions. 

Tuition fees

 Opinnoista peritään opintomaksu. Voit maksaa opintomaksun verkkomaksuna ilmoittautumisen yhteydessä tai valita sähköisen laskun. 


See more information about the course on www.avoin.jyu.fi/en


  • leadership

Admissions services

University of Jyväskylä Open University / Student Services

Visiting address:
Alvar Aallon katu 9 (Ruusupuisto), 4. krs, ovi B4

Postal address:
PL 35

E-mail: openuniversity@jyu.fi
Telephone: +358 40 576 7760