LYTA509 Sport Marketing (2–4 cr)
Lectures and seminars (20 hours), pre-assignment, group work presentations, lecture diary, writing assignment and the book exam.
Method 1 (2 ECTS): Active participation in lectures and group work and a lecture diary.
Method 2 (5 ECTS): Active participation in lectures and group work, a lecture diary, a book exam and a written paper of 10-12 pages.
- demonstrate an understanding of the elements behind the concepts and models of marketing, event management, and sponsorship in sports
Spring semester (as part of either the Winter School in Sport Sciences in January or the Summer School in Human Sciences in May-June)
Lecture diary (1 cr)
Lectures and group work (1 cr)
Lectures (20 hours) and group work
Written assignment (2 cr)
Written assignment of 10-12 pages.
Lectures and Group Work (1 cr)
Active participation in lectures (20 hours) and group work.